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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Topic: eMail Marketing

A tool that continues to be useful. Campaigns, HTLM design templates, subject lines, lists, segments, blasts, open rates and unsubscribe rates.

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The BuzzFeed Guide to Better eMail Marketing

Consumed => “8 Reasons Why BuzzFeed’s Emails Could Change Everything” by Dan Oshinsky on Campaign Monitor.

Yahoo! Marketing Dashboard for Small Business

FYI => Yahoo! Marketing Dashboard for Small Business

Improving email response rates

Answered => “How can one reduce the chances of their emails being ignored?” on Quora.

Make it relevant. Keep it timely. Don’t be a pest. Duh?

Consumed => “Taste Test” by Zak Stambor on Internet Retailer.

Email marketing is not dead

Answered => “Email: What factors improve the chance that you read an email?” on Quora.

Web Analytics (An Hour A Day) – Chapter 9 by Avinash Kaushik

Consumed => “Web Analytics (An Hour A Day) – Chapter 9 (Month 4: Measuring Email and Multichannel Marketing)” by Avinash Kaushik.

WordPress and email blast templates

Answered => “Is there a WorPress plugin to generate a newsletter from blog posts?” on Quora.

The state of email newsletter art (at least to some)

Consumed => “Responsys: Email Design Look Book 2011” on Responsys.

Good measuring won’t save bad design

Consumed => “Email Marketing: Campaign Analysis, Metrics, Best Practices” by Avinash Kaushik on Occam’s Razor.

Primer on the stats and terminology of online marketing

Consumed => “How to Decode Website Metrics to Pump Up Your Online Marketing” by John D. Leavy on Entrepreneur.

The art of social coupons

Consumed => “The Downside of Social Coupons” by Brian Quinton on Entrepreneur.

Being smart about smart phones

Consumed => “E-mail To Go” by Bill Siwicki on Internet Retailer.

The medium is the frequency of message

Consumed => “Companies Need to Make Better Friends” by Brittany Farb on Destination CRM.

Another Day. Another Tool To Investigate

FYI => RSS + email + the kitchen sink. Looks interesting. I’ll have to dig deeper.

Engagement is a Two-Way Street

I woke up to an email this morning, “I’m not getting an email sign-ups. I think something is broken…”.

Three Friendly Reminders

Consumed => “Email Marketing 2.0: the Three Techniques That Will Actually Make a Difference In Your Email Marketing” on

If Only They Knew

Blogged => => “A Classic Case of Shopping Cart Abandonment”.

The Art of Writing Good Email Subject Lines

Consumed => “Email Subject Lines: 15 Rules to Write Them Right” on

I Love Progression

Reviewed FD’s email blast introduction letter and made recommendations.