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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Topic: Copywriting

Making words dance and ideas leap. Communication via the written word very often with a strong tie to SEO (search engine optimization).

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Web Copywriting: Empathy is Always Your Best Friend

Consumed => “Not every good writer can write for the web” by Paul Boag on his blog.

Clarity Beats Cleverness Every Time – Part 2

Consumed => “From Google Ventures: 5 Rules For Writing Great Interface Copy” by John Zeratsky on FastCo Design.

Clarity Beats Cleverness Every Time

Consumed => “How To Master Copywriting” by John Zeratsky on FastCo Design.

SEO Myth-busting (Sept 2014)

Consumed => “7 Obsolete SEO Tactics You’re Wasting Your Time On” by Neil Patel on QuickSprout.

It’s Simple: The Google Wants to be Human

Consumed => “Matt Cutts Describes How Content Is Ranked Without Many Inbound Links” by Matt Southern on Search Engine Journal.

How to get Clients to Deliver Their Content on Time

Consumed => “Don’t let your client write the content” by Kyle Racki on the GatherContent blog.

Does Google dream of electric sheep?

Consumed => “Psychology Marketing for Bloggers and SEOs” by Carter Bowles on SEOmoz.

Quality content remains to be king

Consumed => “Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing” by Neil Patel on QuickSprout.

Brand nirvana: set your tone and define your voice

Consumed => “Finding Your Tone Of Voice” by Robert Mills on Smashing Magazine.

Google Panda…deal with it

Consumed => “Investigating Panda & Duplicate Content Issues” by Daniel Bianchini on SEOptimise.

5 simple tips for increasing conversion rates

Consumed => “5 Quick Tips for Writing a Successful Landing Page” by Todd Bailey on Search Engine Guide.

Sales is simple…Minimize doubt. Maximize trust. Target motivation.

Consumed => “Better Product Pages: Turn Visitors Into Customers” by Sabina Idler on Smashing Magazine.

Copywriting and textural methaphors

Consumed => “Persuade with Silky Smooth Copy” by Roger Dooley on Neuromarketing.

Tips & tricks on effective copywriting

Consumed => “Quick Course On Effective Website Copywriting” by Peep Laja on Smashing Magazine.

If you’re going to promise then be certain to deliver

Consumed => “How to Write Headlines That Work” by Brian Clark on CopyBlogger.

Tips & tricks for writing the best headlines

Bookmarked => “7 Headline Writing Links That Will Revolutionize Your Content Marketing” by Robert Bruce on CopyBlogger.

The 7 Steps to publishing your ebook on Amazon

Consumed => “The Ultimate Guide to Publishing Your eBook on Amazon’s Kindle Platform” by Paul Jun on CopyBlogger.

How to write a great press release

Consumed => “The Secret Potion of SEO: Dos and Dont’s of Writing SEO Press Releases” by Rebecca Babicz on

The 10 Rules of Effective Language

Bookmarked => “7 Sharp Writing and Marketing Links” by Robert Bruce on CopyBlogger.

The proof is in the A/B testing pudding

Answered => “What are good examples for welcome messages for web sites?” on Quora.