Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Topic: BI

Business Intelligence - Changing warehouses of data into decision enabling information.

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“The world is one big data problem”

Consumed => “Gilad Elbaz: Just the Facts. Yes, All of Them.” by Quentin Hardy on NY Times.

The unreasonable necessity of subject experts

Consumed => “Subject Matter Experts Uncover the Stories Data Wants to Tell” by O’Reilly Media on Forbes.

Web Analytics (An Hour A Day) – Chapter 14 by Avinash Kaushik

Consumed => “Web Analytics (An Hour A Day) – Chapter 14 (Advanced Analytics Concepts – Turbocharge Your Web Analytics)” by Avinash Kaushik.

Adobe and Web 3.0

Consumed => “Interview: Mark Garrett (CFO) – Adobe Remolds Itself” by Scott Leibs on CFO Magazine.

Dear Verizon (and Comcast) you have the wrong number

FYI => Am I the only one who gets a “Triple Play” offer or similar in the mail and thinks, “I haven’t had a land-line in almost 10 years. Why would I want something – packaged or not – that I don’t really need?”

One or two purchases does not a pattern make

Answered => “How much is a in-store visit worth to a retailer?” on Quora.

The what, why and how of a problem

Consumed => “Why P&G CIO Is Quadrupling Analytics Expertise” by Chris Murphy on InformationWeek.

You are where your baby craps?

Consumed => “Pampers or Huggies? How Diapers.com Profiles Customers From First Click” by Meghan Casserly on Forbes.

Ask the right questions about your analytics/data

Consumed => “The Trouble with Traffic. What retailers can learn from baseball.” by Mark Ryski on Destination CRM.

Web Analytics (An Hour A Day) – Chapter 9 by Avinash Kaushik

Consumed => “Web Analytics (An Hour A Day) – Chapter 9 (Month 4: Measuring Email and Multichannel Marketing)” by Avinash Kaushik.

My moment as analytics super-genius Avinash Kaushik

Consumed => “The 2015 Digital Marketing Rule Book. Change or Perish.” by Avinash Kaushik on Occam’s Razor.

Web Analytics (An Hour A Day) – Chapter 8 by Avinash Kaushik

Consumed => “Web Analytics (An Hour A Day) – Chapter 8 (Month 3: Search Analytics—Internal Search, SEO and PPC)” by Avinash Kaushik.

Big data to get even bigger in 2012

Consumed => “For Start-Ups That Aim at Giants, Sorting the Data Cloud Is the Next Big Thing” by Malia Wollan on NY Times.

Building a better PPC mouse trap

Answered => “I’m an indie dev, when selecting ad network for my app, I find different ad network is suitable for different app, and the results can vary so much. Therefore I’d like to know if there’re good solutions?” on Quora.

No more haystacks, just needles

Consumed => “Drugmakers Mine Data for Trial Patients” by Carol Eisenberg on Business Week.

Key KPIs for Google Analytics

Consumed => “Best Web Metrics / KPIs for a Small, Medium or Large Sized Business” by Avinash Kaushik on Occam’s Razor.

War is peace. Facebook is privacy. Google is not evil.

Consumed => “Interpreting The Constitution In The Digital Era” on NPR (Fresh Air).

Big data is nothing without big judgement

Consumed => “Why Big Data Doesn’t Always Equal Big Insight” by Shvetank Shah on InformationWeek.

Best Buy as a marketing superpower

Blogged => “Best Buy and its Marketing Intelligence Agency” on Alchemy United.

Common data analysis mistakes

Consumed => “Data Analysis 101: Seven Simple Mistakes That Limit Your Salary” by Avinash Kaushik on Occam’s Razor.