Building The Brand
Specifically trying to add strength to the core.
Monday
13 May
2013
New logo: Read . Learn . Adapt
FYI => New logo for ReadLearnAdapt.com
Tuesday
7 May
2013
Did you say, “It’s just…”?
Answered => “How hard is it to build a trading website?” on Quora.
Friday
8 February
2013
Dear NFL, ya blew it
Blogged => “The Best Super Bowl Commercial (That We Didn’t Get To See)” on Alchemy United.
Tuesday
30 October
2012
Social Media: The magic is C2C (not B2C)
Answered => “How many social media marketing campaigns are ran in the US annually?” on Quora.
Friday
12 October
2012
Is your product / brand like being a DJ?
Consumed => “Jeff Mills: Artist, Producer, DJ and Entrepreneur” by Tamara Warren on Forbes.
Saturday
22 September
2012
Creating a brand that sizzles takes a tremendous amount of effort
Consumed => “Behind the Scenes of a Hot Nightclub Business” on Christina DesMarais on Inc.
Tuesday
28 August
2012
Brand nirvana: set your tone and define your voice
Consumed => “Finding Your Tone Of Voice” by Robert Mills on Smashing Magazine.
Wednesday
15 August
2012
Your domain name(s) should be guarded intellectual property
Answered => “I am creating a tech startup, should I buy all the domains for the other countries?” on Quora.
Wednesday
1 August
2012
Fake it to you make it?
Answered => “When selling a traditional food product from a specific country in another country (with a different culture), should a designer from the country of origin or the country of destination be hired to design the logo, the package, the website, etc.?” on Quora.
Tuesday
26 June
2012
Improving email response rates
Answered => “How can one reduce the chances of their emails being ignored?” on Quora.
Friday
22 June
2012
If your brand was a pop star who would it be?
Blogged => “Lesson in marketing from pop singer Taylor Swift” on Alchemy United.
Tuesday
12 June
2012
Viral for the sake of viral…yawn
Consumed => “Tips from TED: How to Get Online Videos to Go Viral” by Troy Dreier on Online Video (dot net).
Friday
8 June
2012
8 ways to optimize The Guest Experience
Consumed => “7 Ways To Disrupt Your Industry” by Bruce Kasanoff & Michael Hinshaw on Fast Company.
Monday
7 May
2012
If a blog comment falls in the woods…
Consumed => “19 Ways to Build Relationships With Blog Comments” by Marcus Sheridan on Social Media Examiner.
Thursday
19 April
2012
The future is in designing experiences
Consumed => “As a User Experience Designer, what is it that you don’t want to focus on?” on Quora.
Tuesday
17 April
2012
Employees are customers too
Consumed => “Does Your Business Have an Employer Branding Problem?” by Michelle Court on NY Report.
Sunday
8 April
2012
Red Bull: A media company that sells canned caffeine
Consumed => “For showing what it really means to transform yourself into a media brand” by Teressa Iezzi on Fast Company. http://www.fastcompany.com/most-innovative-companies/2012/red-bull-media-house This is key: “This is the part Brell says many brands miss: You can show up with some cash and sponsor an event, sure, but audiences won’t admire you for one-off hits. “Whenever [...]
Saturday
31 March
2012
Coming soon: WPezWidgets.com
FYI => A few weeks ago I decided to spin-off my WordPress ezWidget series to be its own independent freestanding product.
Monday
26 March
2012
An introduction to Lean product development (continued)
FYI => Yesterday I shared a link on Lean, a product development methodology. Author Laurence McCahill replied to my comment. This is my reply to him. I believe it’s worth sharing.
Saturday
24 March
2012
An introduction to Lean product development
Consumed => “An introduction to Lean” by Laurence McCahill on .Net Magazine.













Email => ca .at. ChiefAlchemist .dot. com
Alchemy United => 732 997-0028
Free => Initial Consultation

