Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Building The Brand

Specifically trying to add strength to the core.

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New logo: Read . Learn . Adapt

FYI => New logo for ReadLearnAdapt.com

Did you say, “It’s just…”?

Answered => “How hard is it to build a trading website?” on Quora.

Dear NFL, ya blew it

Blogged => “The Best Super Bowl Commercial (That We Didn’t Get To See)” on Alchemy United.

Social Media: The magic is C2C (not B2C)

Answered => “How many social media marketing campaigns are ran in the US annually?” on Quora.

Is your product / brand like being a DJ?

Consumed => “Jeff Mills: Artist, Producer, DJ and Entrepreneur” by Tamara Warren on Forbes.

Creating a brand that sizzles takes a tremendous amount of effort

Consumed => “Behind the Scenes of a Hot Nightclub Business” on Christina DesMarais on Inc.

Brand nirvana: set your tone and define your voice

Consumed => “Finding Your Tone Of Voice” by Robert Mills on Smashing Magazine.

Your domain name(s) should be guarded intellectual property

Answered => “I am creating a tech startup, should I buy all the domains for the other countries?” on Quora.

Fake it to you make it?

Answered => “When selling a traditional food product from a specific country in another country (with a different culture), should a designer from the country of origin or the country of destination be hired to design the logo, the package, the website, etc.?” on Quora.

Improving email response rates

Answered => “How can one reduce the chances of their emails being ignored?” on Quora.

If your brand was a pop star who would it be?

Blogged => “Lesson in marketing from pop singer Taylor Swift” on Alchemy United.

Viral for the sake of viral…yawn

Consumed => “Tips from TED: How to Get Online Videos to Go Viral” by Troy Dreier on Online Video (dot net).

8 ways to optimize The Guest Experience

Consumed => “7 Ways To Disrupt Your Industry” by Bruce Kasanoff & Michael Hinshaw on Fast Company.

If a blog comment falls in the woods…

Consumed => “19 Ways to Build Relationships With Blog Comments” by Marcus Sheridan on Social Media Examiner.

The future is in designing experiences

Consumed => “As a User Experience Designer, what is it that you don’t want to focus on?” on Quora.

Employees are customers too

Consumed => “Does Your Business Have an Employer Branding Problem?” by Michelle Court on NY Report.

Red Bull: A media company that sells canned caffeine

Consumed => “For showing what it really means to transform yourself into a media brand” by Teressa Iezzi on Fast Company. http://www.fastcompany.com/most-innovative-companies/2012/red-bull-media-house This is key: “This is the part Brell says many brands miss: You can show up with some cash and sponsor an event, sure, but audiences won’t admire you for one-off hits. “Whenever [...]

Coming soon: WPezWidgets.com

FYI => A few weeks ago I decided to spin-off my WordPress ezWidget series to be its own independent freestanding product.

An introduction to Lean product development (continued)

FYI => Yesterday I shared a link on Lean, a product development methodology. Author Laurence McCahill replied to my comment. This is my reply to him. I believe it’s worth sharing.

An introduction to Lean product development

Consumed => “An introduction to Lean” by Laurence McCahill on .Net Magazine.