Email => ca .at. ChiefAlchemist .dot. com
Alchemy United => 732 997-0028
Free => Initial Consultation
Authenticity
The Days of Spin are no more. Talk the talk and walk the walk. Else you and your brand can take a hike.
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19 September
2012
Do Facebook Likes still have any currency?
Consumed => “How To Ethically Get A Load Of Free Facebook Likes” by Niall Harbison on Simply Zesty.
Thursday
9 August
2012
The depth and breadth – both good and bad – of social media
Answered => “Brands that ignore social media…will die. It’s that simple. Agree or Disagree? and Why?” on Quora.
Wednesday
1 August
2012
Fake it to you make it?
Answered => “When selling a traditional food product from a specific country in another country (with a different culture), should a designer from the country of origin or the country of destination be hired to design the logo, the package, the website, etc.?” on Quora.
Tuesday
24 July
2012
“Trust Me, I’m Lying”
Consumed => “Interview: Ryan Holiday – Media Manipulator” on The Brian Lehrer Show (WYNC.org).
Monday
19 March
2012
If you’re going to promise then be certain to deliver
Consumed => “How to Write Headlines That Work” by Brian Clark on CopyBlogger.
Wednesday
15 February
2012
Is your brand Adele or some trendy pop tart?
Blogged => “Lessons in business from the soul singer Adele” on Alchemy United.
Friday
10 February
2012
Vision & innovation help but execution is what makes champions
Consumed => “The Ambush That Set Me Straight” by John McGreavy on InformationWeek.
Saturday
28 January
2012
The darkside of UGC (User Generated Content)
Consumed => “For $2 a Star, an Online Retailer Gets 5-Star Product Reviews” by David Stretfeld on NY Times.
Monday
7 November
2011
Yup! The medium is the message
Consumed => “Bentley’s Paris Hilton Problem” by Hannah Elliott on Forbes.
Friday
29 July
2011
Friends with investors and their benefits
Answered => “If a friend connects you to an investor who funds your startup, are you obligated to share some equity or cash with the friend who made the introduction?” on Quora.
How Bing made Jay-Z famous?
Consumed => “Six Steps to Successful Sponsorships” by William Rosen and Laurence Minsky on HBR.
Wednesday
23 March
2011
Chief Alchemist website self-beautification
FYI => As mentioned in passing a week or so ago, I wanted to mentioned that I just updated the social media icons in the site’s header’s toolbar. Delicious was dropped. Diigo (which replaced Delicious) and Quora were both added. And finally, the Twitter icon was changed from the old lower case T to the more current birdy.
Saturday
26 February
2011
Inspiration and leadership from Applegate Farms
Blogged => Alchemy United => “Betting the Farm on Natural and Organic Foods,” NYReport interview of Stephen McDonnell.
Thursday
17 February
2011
The debate on social media continues
Consumed => “Five Tips for Smarter Social Networking” by John Hagel III and John Seely Brown on Harvard Business Review.
Sunday
13 February
2011
SEO Smackdown: JCP should have known better
Consumed => “The Dirty Little Secrets of Search” by David Segal on NY Times. Bookmarked => Open Site Explorer.
Wednesday
9 February
2011
The battle between measuring and just messaging
Consumed => “Social Media – Why an SEO background is better than PR!” by Kevin Gibbons on SEOptimize.
Monday
7 February
2011
Super Bowl XLV commercials
Since the rest of the free world is chiming in, I’m going to follow suit…
Sunday
30 January
2011
Skepticism is the new black
Consumed => “We Can Do Better: The Overlooked Importance of Professional Journalism” by Dan Redding on Smashing Magazine.
Wednesday
26 January
2011
Myths were made to be busted
Blogged => AU => “Dispelling Myths About Facebook Fan Pages”
Friday
21 January
2011
Putting an end to the belief in more – Part 2
Here’s a great article from Destination CRM that supports the perspective I advanced while commenting on the article by George Guildford on Social Media Today a couple days ago.
