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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Topic: Authenticity

The Days of Spin are no more. Talk the talk and walk the walk. Else you and your brand can take a hike.

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Do Facebook Likes still have any currency?

Consumed => “How To Ethically Get A Load Of Free Facebook Likes” by Niall Harbison on Simply Zesty.

The depth and breadth – both good and bad – of social media

Answered => “Brands that ignore social media…will die. It’s that simple. Agree or Disagree? and Why?” on Quora.

Fake it to you make it?

Answered => “When selling a traditional food product from a specific country in another country (with a different culture), should a designer from the country of origin or the country of destination be hired to design the logo, the package, the website, etc.?” on Quora.

“Trust Me, I’m Lying”

Consumed => “Interview: Ryan Holiday – Media Manipulator” on The Brian Lehrer Show (

If you’re going to promise then be certain to deliver

Consumed => “How to Write Headlines That Work” by Brian Clark on CopyBlogger.

Is your brand Adele or some trendy pop tart?

Blogged => “Lessons in business from the soul singer Adele” on Alchemy United.

Vision & innovation help but execution is what makes champions

Consumed => “The Ambush That Set Me Straight” by John McGreavy on InformationWeek.

The darkside of UGC (User Generated Content)

Consumed => “For $2 a Star, an Online Retailer Gets 5-Star Product Reviews” by David Stretfeld on NY Times.

Yup! The medium is the message

Consumed => “Bentley’s Paris Hilton Problem” by Hannah Elliott on Forbes.

Friends with investors and their benefits

Answered => “If a friend connects you to an investor who funds your startup, are you obligated to share some equity or cash with the friend who made the introduction?” on Quora.

How Bing made Jay-Z famous?

Consumed => “Six Steps to Successful Sponsorships” by William Rosen and Laurence Minsky on HBR.

Chief Alchemist website self-beautification

FYI => As mentioned in passing a week or so ago, I wanted to mentioned that I just updated the social media icons in the site’s header’s toolbar. Delicious was dropped. Diigo (which replaced Delicious) and Quora were both added. And finally, the Twitter icon was changed from the old lower case T to the more current birdy.

Inspiration and leadership from Applegate Farms

Blogged => Alchemy United => “Betting the Farm on Natural and Organic Foods,” NYReport interview of Stephen McDonnell.

The debate on social media continues

Consumed => “Five Tips for Smarter Social Networking” by John Hagel III and John Seely Brown on Harvard Business Review.

SEO Smackdown: JCP should have known better

Consumed => “The Dirty Little Secrets of Search” by David Segal on NY Times. Bookmarked => Open Site Explorer.

The battle between measuring and just messaging

Consumed => “Social Media – Why an SEO background is better than PR!” by Kevin Gibbons on SEOptimize.

Super Bowl XLV commercials

Since the rest of the free world is chiming in, I’m going to follow suit…

Skepticism is the new black

Consumed => “We Can Do Better: The Overlooked Importance of Professional Journalism” by Dan Redding on Smashing Magazine.

Myths were made to be busted

Blogged => AU => “Dispelling Myths About Facebook Fan Pages”

Putting an end to the belief in more – Part 2

Here’s a great article from Destination CRM that supports the perspective I advanced while commenting on the article by George Guildford on Social Media Today a couple days ago.