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Advertising
Putting the marketing into play. Creatively, of course.
Subscribe to the RSS feed for Advertising 
Share the link/page for AdvertisingWednesday
16 May
2012
General Motors pulls ads from Facebook ($10 million worth)
Consumed => “General Motors pulls annual $10 million worth of ads from Facebook” by Cyrus Farivar on ARS Technica.
Thursday
3 May
2012
There are two sides to every Facebook revenue story
Consumed => “Stats: Facebook Made $9.51 in Ad Revenue Per User Last Year In The U.S. and Canada” by Kim-Mai Cutler on TechCrunch.
Tuesday
21 February
2012
The 10 Rules of Effective Language
Bookmarked => “7 Sharp Writing and Marketing Links” by Robert Bruce on CopyBlogger.
Friday
10 February
2012
The truth about advertising
Answered => “Why do radio commercials make me feel like jumping out of a moving car?” on Quora.
Saturday
3 September
2011
“What would Steve Jobs do?”
Answered => “Does Steve Jobs deserve criticism for his lack of public philanthropy?” on Quora.
Friday
26 August
2011
Marketing is about motivation
Consumed => “Know the 6 Stages of Your Customers’ Purchase Process” by Gary Gebenlian on MarketingProfs.
Wednesday
3 August
2011
Traditional marketing, social media and ROI
Answered => “How would you measure the ROI in social media?” on Quora.
Monday
1 August
2011
The effects of What Sticks are still with me
Answered => “What’s the biggest challenge in getting marketing content seen by the right people?” on Quora.
Friday
29 July
2011
How Bing made Jay-Z famous?
Consumed => “Six Steps to Successful Sponsorships” by William Rosen and Laurence Minsky on HBR.
Wednesday
4 May
2011
When advertising knows no shame
Consumed => “Interview: Morgan Spurlock – This Space For Rent” by Jeff Bercovici on Forbes.
Wednesday
20 April
2011
Classic words of wisdom on marketing
Consumed => “Famous Last Words : 19 Favorite Takeaways” by Denny Hatch on Target Marketing Mag.
Monday
7 February
2011
Super Bowl XLV commercials
Since the rest of the free world is chiming in, I’m going to follow suit…
Tuesday
11 January
2011
Real people versus fake actors
Consumed => “Q. and A. With Stuart Elliott (Mon 10 Jan 2011)” on NY Times.
Sunday
19 December
2010
A great example of ineffective TV advertising
Am I the only one who finds the NFL Play 60 TV adverts a great example of bad advertising?
Wednesday
24 November
2010
Online advertising: Good news and bad news
Consumed => “It’s Alive! Web Ad Revenues Hit Record Amid Media Thaw” by Sam Gustin on Wired.
Saturday
6 November
2010
Outback’s Bloomin’ Onion offer to Vets & Military is…?
Outback Steakhouse’s offer to All Veterans and Active Military: Sincere? Lame PR/social media stunt? Or maybe even insult?
Monday
1 November
2010
Maximum Marketing: What Sticks – Chapters 1 – 17
Consumed => “What Sticks” by Rex Briggs and Gregg Stuart. Here’s a single link to all the summaries.
Saturday
30 October
2010
What Sticks – Chapter 17
Consumed => “What Sticks – Chapter 17 (The Critical 10-Percent Factor)” by Rex Briggs and Greg Stuart.
Friday
29 October
2010
What Stick – Chapter 16
Consumed => “What Sticks – Chapter 16 (Marketing as a True Competitive Weapon)” by Rex Briggs and Greg Stuart.
Thursday
28 October
2010
What Sticks – Chapter 15
Consumed => “What Sticks – Chapter 15 (Media Optimization: Getting More Bang for Your Buck”)” by Rex Briggs and Greg Stuart.
