Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Tool: Google Analytics

No longer do those who design and develop websites have to guess about how a site is being used. GA is a free tool that tracks just about everything. The trick is to turn that endless stream of data into actionable information.

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It’s Simple: The Google Wants to be Human

Consumed => “Matt Cutts Describes How Content Is Ranked Without Many Inbound Links” by Matt Southern on Search Engine Journal.

Some analytics is better than nothing of more

Answered => “What are the best video analytics platforms for measuring the success of embedded video (e.g. You Tube) on my website?” on Quora.

Perfect on-page SEO

Consumed => On-Page SEO: Anatomy of a Perfectly Optimized Page (Infographic)” by Brian Dean on Backlinko.

The Top 10 standard reports in Google Analytics that matter most

Consumed => “Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big” by Avinash Kaushik on (his blog) Occam’s Razor.

Using Google Alerts to monitor your brand’s online mentions

Answered => “Press Coverage: How could a startup with a generic name, like Square, best monitor the internet for press mentions?” on Quora.

Analytics perfection, is it necessary?

Answered => “What the Best Ways to Deal with Google AdWords and Analytics E-Commerce Data Discrepancies?” on Quora.

Sharpening your Google Analytics axe

Consumed => “5 Ways To Ensure Google Analytics Is Running Perfectly” by Daniel Waisberg on the Google Analytics blog.

Web analytics click data can be bad for your health

Consumed => “Don’t Let Click Candy Ruin your Analytics Appetite — Part 1” by David Woolsey on Adobe.com.

Yahoo! Marketing Dashboard for Small Business

FYI => Yahoo! Marketing Dashboard for Small Business

The hammer works but what about the hand that holds it?

Answered => “How can Google Analytics be improved?” on Quora.

Google Analytics custom reports for SEO

Consumed => “SEO Customizations for Google Analytics” by Justin Cutroni on Analytics Talk.

What do the Serenity Prayer and web analytics have in common?

Consumed => “Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis” by Avinash Kaushik on Occam’s Razor.

Social Media RIO and the power of URL tagging (continued)

Blogged => “Social Media ROI: Alchemy United vs Google URL Builder – Part 4” on Alchemy United.

The future of EZ Event Tracking is soon

FYI => I bumped into Waypoints (a jQuery plugin) and to be honest it inspired me to rethink my (jQuery plugin) EZ Event Tracking, or at least expand its functionality and general approach.

Taking conversions tracking to the next level

Consumed => “Tracking Micro Conversions with Event Tracking for Improving SEO Campaigns” by Taylor Pratt on SEO Book.

Analyze with a purpose

Consumed => “The Biggest Mistake Web Analysts Make… And How To Avoid It!” by Avinash Kaushik on Occam’s Razor.

jQuery plugin: EZ Event Tracking v0.5.3 (Beta) for Google Analytics

FYI => Want to improve the accuracy of your Google Analytics bounce rate? Or perhaps you want to count how many times a PDF was downloaded? By adding just a couple bits of CSS to your page markup this jQuery plugin makes Google Analytics Event Tracking well, um…easy.

Measuring loyality with Google Analytics

Consumed => “Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!” by Avinash Kaushik on Occam’s Razor.

Data disconnect: Google Webmaster Tools vs Google Analytics

Consumed => “Making cats into turnips: Using Google Webmaster Tools query data” by Ian Lurie on Conversation Marketing.

A jQuery plugin: Google Analytics EZ Event Tracking v0.5.2 (Beta)

FYI => Time to get the 2012 party started right! If you’ve ever felt (as I have) that there’s got to be a better way to implement Event Tracking with Google Analytcis then this jQuery plugin is for you.