Email => ca .at. ChiefAlchemist .dot. com
Alchemy United => 732 997-0028
Free => Initial Consultation
Google AdWords
King of the Pay Per Click (PPC) Mountain. A simple but brilliant concept built around keywords, short ad copy, bids for placement, click through rates (CTR), page quality score and conversions.
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2 May
2013
Don’t blame the screwdriver
Answered => “Is there a program to get the maximum value from ads? Like Google Adwords ads?” on Quora.
Wednesday
12 December
2012
Analytics perfection, is it necessary?
Answered => “What the Best Ways to Deal with Google AdWords and Analytics E-Commerce Data Discrepancies?” on Quora.
Tuesday
22 May
2012
New Google AdWords report: Auction insights
Consumed => “New Google Adwords report lets you spy on the competition” by Lauren Fisher on Simply Zesty.
Tuesday
27 March
2012
How Google’s generosity is costing you money
Blogged => “Google AdWords: Paying Paul to rob Peter and…you” on Alchemy United.
Monday
19 December
2011
Google is what Google does
Answered => “Why did Google pull out of radio but stay in TV?” on Quora.
Tuesday
25 January
2011
Progress is not a four letter word
Some things never change, and that can be confusing, if not frustrating. Today was one of those days.
Monday
10 January
2011
Google Analytics (3rd edition) – Chapter 13
Consumed => “Google Analytics (3rd edition) – Chapter 13 (Google AdWords Integration)” by Jerri Ledford, Joe Teixeia and Mary E. Tyler.
Friday
3 December
2010
Worshiping at the alter of Google
Consumed => “AdWords and Me: Exploring the Mystery” by Paul Downs on NY Times.
Thursday
28 October
2010
Are we too obsessed with Bounce Rate? – Part 2
Consumed => “What Does My Bounce Rate Really Mean?” on SEO 2.0 OnReact.
Tuesday
12 October
2010
Cranking up the Falco marketing machine
While the PPC CTR is healthy, we’ve both come to believe that landing pages crafted for traffic that comes in via PPC is what FD needs.
Monday
11 October
2010
PPC management update
No time for in depth details, sorry. Both FD’s and OSW’s PPC efforts are holding their own.
Tuesday
28 September
2010
Google To Infinity And Beyond
Consumed => “Google Predicts More Social, and Profitable, Display Ads” by Tanzina Vega and Claire Cain Miller on NYTimes.com.
Sunday
26 September
2010
Blogging For Keyword Dollars
Consumed => “The basis of keyword research” by Joost de Valk on Yoast.com.
Tuesday
14 September
2010
SEO Keyword Research
Consumed => “SEO Keyword Research: The Complete Guide” by Paul Cheney on ScrappyPencil.com.
Thursday
9 September
2010
Quick OSW PPC Update
It’s coming along. CTR needs some work. That said, I’m still crafting ads and fine tuning keywords, etc.
Wednesday
25 August
2010
OSW + PPC = Brilliant
The AdWords conversion snippets are now in place for the OSW PPC campaign.
Sunday
22 August
2010
One Simple Click
I forget to mention that when I met with Danielle at OneSimpleWish.org she asked me to set up a PPC campaign.
Saturday
21 August
2010
Kudos To One Simple Wish
After this morning’s run I need to pop over to OSW and chat with Danielle about a whole list of things.
Friday
20 August
2010
Cream & Cookies
Quick update on some odds & ends for FD.
Wednesday
18 August
2010
Copywriting For FD: The Sequel
Time to redigest the FD site, dust off the copy writing skills and do the write ups.
