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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

URL Size Matters

Answered => “Twitter force short each link in Tweets, Does / Twitter harms the PageRank of original link?” on Quora.

Amazon, affiliates, URL shorteners and “Be careful”

Consumed => “Amazon Tweaks Its Affiliate Links Policy: What Does the New Operating Agreement Mean for URL Shorteners?” by Jack Busch on Groovy Post.

Social media marketing secret weapon: The URL shortener

Blogged => “Social Media ROI: Alchemy United-vs-Google URL Builder – Part-3” on Alchemy United.

What is the best URL shortener?

Answered => “Which URL shortener is the best in your opinion and why?” on Quora.

What would Rex Dixon do?

Answered => “Can I build a white label URL shortening service on the back of Pro?” on Quora.

The best social media measurement metrics

Consumed => “Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value” by Avinash Kaushik on Occum’s Razor.

Transformation of 21plus nearly complete

FYI => The enhancements to are nearly complete. Sometimes I forget just how robust and flexible ExpressionEngine really is. I actually just learned another new trick. Fancy that! loophole is a (privacy violating) “feature”

FYI => This is a quick follow up to last night’s post about a “loophole” in According to, leaving your data/stats available to everyone is a known “feature”.

I think I found a loophole in Pro

FYI => Here’s what happened…I was logged into Specifically an account that uses Pro. I was poking around looking for an easy way to get stats on specific URLs.

AU welcomes CAINJ

FYI => New client => Community Associations Institute (New Jersey Chapter)

Improving your Internet marketing ROI

Consumed =>”How to Determine Internet Marketing ROI” by Nick Stamoulis on Search Engine Optimization Journal.

Some highlights

How about sharing some love? This collection of articles are all courtesy of Mashable.

Size Matters (And Shortened URLs)

Consumed => “Why Twitter’s Is A Game-Changer” by Alistair Croll on