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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

To Sell Is Human – Chapter 8 by Daniel H. Pink

Consumed => “To Sell Is Human – Chapter 8 (Improvise)” by Daniel H. Pink.

=> Key takeaway (page 198)…

“‘In improv, you never try to get someone to do something. That’s coercion, not creativity,’ Salit says. ‘You make offers, you accept offers—and a conversation, a relationship, a scene, and other possibilities emerge.’

As goes improv, so go sales and non-sales selling. If you train your ears to hear offers, if you respond to others with ‘Yes and,’ and if you always try to make your counterpart look good, possibilities will emerge.”

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