To Sell Is Human – Chapter 2 by Daniel H. Pink
=> Key takeaway (page 33-34)…
“The same goes for engineers. Their job, of course, is to build great software—but that demands more than just slinging code. It also requires discovering customers’ needs, understanding how the products are used, and building something so unique and exciting that someone will be moved to buy. ‘We try to espouse the philosophy that everyone the customer touches is effectively a salesperson,’ says Cannon-Brookes.”
1) It makes you wonder if Facebok (for example) would be more or less successful if it was a product that was good enough to pay for. Is it a fair and consistent measurement to declare something a massive product development success if the product isn’t good to get even a dollar per month sale?
2) Connon-Brookes’ goal is noble, but how many people (read: programmers) are capable of wearing both of those hats? At the risk of stereotyping, most geeks are not known for their empathy.