Consumed => “Tips to Launch your WordPress Plugin Effectively” by Jonathan Goldford on Speckyboy Design Magazine.

http://speckyboy.com/2012/10/29/tips-to-launch-your-wordpress-plugin-effectively-2

=> My value add (i.e., left a comment)…

Hey Jonathan. Thanks.

Three quick thoughts:

0) Had you considered NOT using the WP directory? Yes, I understand there’s a quantity of exposure but is there quality as well?

1) Re: Keywords – I would suggest adding *appropriate* “long tail” keywords. For example, in the case of your example, I would think PayPal would be a good word/phrase to include. While I understand you don’t support PayPal you could say “…an alternative to PayPal” or “like PayPal but cheaper, better, etc.”

2) While not directly related to the topic per se, I think a good “bonus tip” could be: “Document your code well enough so it’s easy for someone else to pick up where you left off (in the event the plugin isn’t a priority for you in the future)”. Nothing is more annoying than an out-of-date WordPress plugin and/or a WordPress plugin with a limited feature set that’s too difficult to fork and refactor. Commenting is just good karma, eh?