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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

There are two sides to every Facebook revenue story

Consumed => “Stats: Facebook Made $9.51 in Ad Revenue Per User Last Year In The U.S. and Canada” by Kim-Mai Cutler on TechCrunch.

http://techcrunch.com/2012/05/03/stats-facebook-made-9-51-in-ad-revenue-per-user-last-year-in-the-u-s-and-canada

My value add (i.e., left a comment)…

First you said, “What this shows is the revenue trajectory that other more economically developed markets like Western Europe and Japan could get to if Facebook successfully grows there or convinces more regional brand advertisers to come on board.”

And then you said, “But these revenues are also affected by seasonal and macroeconomic trends. The average price per ad in Europe actually declined in the first quarter from the holiday season because the weak economy there, according to Facebook’s most recent IPO filing.”

Please allow me to play the contrarian. First instead, let’s assume you started with, “The average price per ad in Europe actually declined…” Perhaps then the original premise wouldn’t (or shouldn’t?) be so rosy, yes? What if Europe is the indicator for what will be in the USA + Canada and not the other way around (as spun)?

Even so, we’re over due for a “disruption”. Therefore, using the past couple static years to project going forward sounds like a bad case of MySpace-itis might be compromising the collective judgement on this one.

Just sayin’.

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