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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The WordPress and the landing page

Answered => “What is the best way to go about building a personal landing page using WordPress?” on Quora.

http://www.quora.com/What-is-the-best-way-to-go-about-building-a-personal-landing-page-using-WordPress

=> My answer…

Just let me add 2 cents and you can sort out how much value it has to you.

1) Contrary to John Craft’s answer, I’m not so sure I’d do both. First, there’s the time overhead of maintaining both. Also, if you’re going to eventually have a blog as well and you are establishing a HQ for your “brand” then both might be more trouble than it’s worth.

2) That said, it’s all about expectations. If people expect to find you elsewhere, then be there.

3) In terms of SEO, if you’re looking for backlinks then set up the HQ and focus on making that your number #1 spot for all things you.

4) This might be slipping hairs but you’re not going to need a /blog. In fact, keep your site as “flat” as possible. Under Settings, look for Permalinks. Use custom. In think the syntax is %postname%.

5) FWIW, if your site is firstnamelastname.com then title the page About (and make the URL about as well). If it’s not then I would title and URL it about-firstname-lastname. Google likes URL, meta titles and H1s to be consistent.

6) John Craft is correct. Set up a single page to be your “landing page” and then follow his direction for making that page your home page. While I don’t mean to get technical you could also consider using a redirect such that the first page is fnln.com/about. When you use the WP config mentioned the URL for that page won’t be used. Minor but some would say you should should squeeze as much SEO juice as you can

I hope some of my 2 cents was too far off topic.

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