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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The truth about leaving the 9 to 5 nest

Consumed => “The Top 10 Rookie Mistakes for Entrepreneurs” by Jay Goltz on NY Times.

http://boss.blogs.nytimes.com/2012/05/09/the-top-10-rookie-mistakes-in-entrepreneurship

=> My value add (i.e., left a comment)…

Solid list. I have a couple I’d like to add:

1) If you were working a standard 9 to 5 job previously you could be in for quite a surprise. Being a SMB owner / entrepreneur is rarely if ever that structured. In addition, it could be years before you see a non-working vacation. If this thought makes you uncomfortable, don’t quit your day job. If you got fired, then stick it out and get another day job, flying solo probably isn’t for you.

2) There is a difference (in mindset and resulting decisions and actions) between being a small business owner and being an entrepreneur. If you’re thinking and acting like an SMB then you’re probably not going to see the same rewards (and risks) as an entrepreneur. People often confuse these two. But they are as far from each other as they are from a 9 to 5 gig.

3) The value of empathy in marketing. You love your product / service. You’re engaged with it nearly every waking hour of your day. This is not how everyone else sees and experiences your brand. If you’re presuming people just know (by osmosis?) you offer X, Y & Z then you are mistaken. People are busy. It takes a lot of effort and repetition ot cut through the clutter. Be prepared to grind it out.

4) Word of mouth, be it digital or offline, is still your best form or marketing. That said, if you don’t offer an experience worth talking about then don’t expect much from word of mouth. Slightly above average isn’t good enough.

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