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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Three Vermont Resort Stooges

I’m a “Must Love Snow “kinda guy. In the past couple hours I’ve received three emails from three resorts in Vermont. Please allow me to vent…

The first came in as the sender being Killington. It’s not clear if that’s Killington Resort or The Town of Killington, or even some other entity. That lacks of clarity, if not confusion, has been an itch of mine for some time. Worse still in the subject line: Drift :: Summer Fun At Killington. YAWN!!! Are you kidding me? Why not just say, “Don’t Waste Your Time Opening This Email”?

The next sender was Mount Snow. They have their name correct although one would suspect that getting Resort added would be a big plus in terms of delivering a complete impression. The subject line: Feeling Blue Feels So Good. Lucky for them I know they have a Blues Festival else this subject isn’t much better. Somewhat interesting but ultimately uninspiring.

Finally, the sender is Okemo Mountain Resort. Yup! Looks like they got that much right. But the subject line: Summer and Winter News. Really? That’s it?!? Someone got paid to write that?

So it looks like a tie for the bottom between Killington (Resort?) and Okemo Mountain Resort.

Vermont is a great state. I love Vermont. But when it comes to marketing there seems to be quite a void. The common shortcoming seems to be a lack of empathy. Vermont just doesn’t understand the information soaked lifestyle we live out here in the flatlands. And let’s face it that’s where the majority of their target market lives.

IMHO, of course.

BTW, while we’re on the subject of Vermont please allow me to plug my (still in beta) The concept is there but I need to flesh out some behind the scenes details (i.e., WordPress plug-ins and such).

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