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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Speed of Reality

As I was driving to a lunch meeting earlier, I was listening to the BBC News on the radio. The newsman read a comment that another listener posted on the BBC News’ Facebook page.  To paraphrase that thought:

Technology, the availability of information and the media have created an expectation that everything should be immediate and instantaneous. However, many problem – both natural and man made – are complex. The right answers take proper thought and time. The world does not move at the speed of information. The world moves at the speed of reality.

Well said lad.

As brands we need to be responsive t0 expectation. On the other hand as human beings we should all probably strive to be more realistic.

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