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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The six myths of innovation

Consumed => “Debunking the Myth of Innovation” by Adam Bluestein on Inc Magazine.

http://www.inc.com/magazine/201309/less-innovation-is-better.html

My value add (i.e., left a comment)…

Spot on.

Sadly, the fact is, for too many companies, slightly above average service / support would be an “innovation”.

I wish I had $20 for every time I thought: I bought your product because I liked it, need it and/or trusted you. I’m leaving you because best I can tell you don’t care that I did (i.e., buy your product).

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