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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The secret of start-up success

Consumed => “Never Take Your Eyes Off This Hacker Metric” by Nir Eyal on TechCrunch.

http://techcrunch.com/2012/05/26/never-take-your-eyes-off-this-hacker-metric

=> My value add (i.e., left a comment)…

Interesting.

That said, I think a better question(s) might be:

1) Which begs the question: is there some wisdom here regarding this ratio as a predictor of Internet failure?

My point being, what makes Facebook big and (allegedly) steady, could also be a contributor to its undoing. For example, remember MySpace. It’s true that it’s not FB’s fault that Google continues to struggle with the marketing of Plus. That said, what happens when choice shifts away from FB? Will it, like MySpace, shift en mass?

2) “Google knows this and yet they can’t replicate Apple because they don’t know the answer to “why?”

Yes, but does even Apple know why? One would presume the answer is yes. But is it? How can we be sure? And if the answer is no, then how can Google know that and perhaps exploit it?

Finally, the analytics half of my brain would like to know how the daily “visits” figure calculated. If I’m perma-signed-in via my phone, is that a “visit”? If I update via Twitter or Instamatic, is that a visit? If I sign in to play a game – and no other interaction – is that (really) a visit? Context, I need some proper context. The concepts and the ratio makes sense. As a now potential investor, I’m just curious about the Facebook specifics.

Great post. Although I do believe it raises some other pretty important questions. Perhaps you can dig in to those sometime in the near future? Or am I bit too off-center here?

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