Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share ChiefAlchemist.com. RSS 2.0 feed for ChiefAlchemist.com. Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Diigo.com. Follow the Chief Alchemist on Digg.com. Chief Alchemist channel on Last.fm. Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  •  
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
CURRENT “TOP 10” TOPICS TOOLS CLIENTS & PROJECTS SOURCES SEARCH HIDE
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Reading Experience in the context of Conversions & Completion

Consumed => “Designing For The Reading Experience” by Marko Dugonjic on Smashing Magazine.

http://www.smashingmagazine.com/2013/02/18/designing-reading-experience

=> My value add (i.e., left a comment)…

Good stuff. Thanks Marko.

Two things:

1) “A typeface can only be judged in the context of a particular situation.”
Yes. Brilliant point. #SpotOn. In fact, I believe, that can be said for all design. That is, design has context. If / when you separate the two then design’s quality property (if you will) becomes null.

2) There is one key perspective that I think you might have overlooked. Mind you, I feel as if you hinted at it here and there but a direct hit is not something I think I read.

In short, thinking about the reading experience (as detailed above) must be wrapped in the context of “conversions & completion”. That is, getting the person to want to read the content; getting them to actually start; and then guiding (?) them through the process (i.e., reading retention) until they actually finish. For example, in theory, you can have something that is easy to read (once you start) but no one elects to read it, and if they do, they don’t remember it.

Mind you, you’re right, to some extent I’m splitting hairs. But in any case, I think it’s worth considering “conversions & completion” in the context of defining a “consumption experience.” Making something easy to read does not necessarily mean anyone is going to read it and/or care.

So as minor as might point might be, I do believe such a consideration belongs within your framework.

Required.
Will not be published. Required.
Please include http://