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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Reading Experience in the context of Conversions & Completion

Consumed => “Designing For The Reading Experience” by Marko Dugonjic on Smashing Magazine.

=> My value add (i.e., left a comment)…

Good stuff. Thanks Marko.

Two things:

1) “A typeface can only be judged in the context of a particular situation.”
Yes. Brilliant point. #SpotOn. In fact, I believe, that can be said for all design. That is, design has context. If / when you separate the two then design’s quality property (if you will) becomes null.

2) There is one key perspective that I think you might have overlooked. Mind you, I feel as if you hinted at it here and there but a direct hit is not something I think I read.

In short, thinking about the reading experience (as detailed above) must be wrapped in the context of “conversions & completion”. That is, getting the person to want to read the content; getting them to actually start; and then guiding (?) them through the process (i.e., reading retention) until they actually finish. For example, in theory, you can have something that is easy to read (once you start) but no one elects to read it, and if they do, they don’t remember it.

Mind you, you’re right, to some extent I’m splitting hairs. But in any case, I think it’s worth considering “conversions & completion” in the context of defining a “consumption experience.” Making something easy to read does not necessarily mean anyone is going to read it and/or care.

So as minor as might point might be, I do believe such a consideration belongs within your framework.

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