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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Next Next Big Thing

Answered => “What will be the business models of the future that are not technical?” on Quora.

=> My answer…

I’m not sure about the Next Big Thing but I would like to propose a candidate for the Next Next Big Thing. That would be the goal of a post-technology world.

At some point, when something is ubiquitous and effortless to use then it’s not really technology anymore. Electricity, in its day, was “technology”. Yet when was the last time anyone refereed to electricity as technology? Or, for example, your washer & dryer. There’s probably enough computing power in those today than put the first man on the moon. But again, these things are not “technology”.

Just because it draws power and has an interface should not make it “technology” in the eyes and hands of the beholder. In fact, those who are best able to remove the technology from a product are going to reach the broadest market. Or perhaps Steve Jobs was just another fool?

The market doesn’t care about biz models, it cares about products. The market doesn’t care about technology, it cares about solutions. Technology is not an ends, it is a means. And the less friction it causes the greater its appeal. The more invisible it is, the more desirable it will be. He / She who gets this best will prosper the greatest and last the longest.

Pardon me for “redirecting” the question a bit ;)

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