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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Myth of the Like

Consumed => “Please Like Us! (Are All Those Facebook ‘Likes’ Worth It?)” by Ekaterina Walter on MarketingProfs.

http://www.mpdailyfix.com/facebook-like-gating-hot-and-trendy-and-effective/

=> Value add (i.e., left a comment)…

On one hand, there’s nothing wrong with increasing Likes. However, this should be done within the context of understanding that the Like is probably not a Like any more. It’s a contest entry button, or some other redefinition of purpose. etc. Being aware of this (lack of) distinction is essential to future success.  Over time, without a means for differentiating Like Type X from Like Type Y, there is only confusion. And as someone else noted, one overpaid (excrement for brains) social media guru, as well as a disgruntled client with unreasonable expectations going forward.

There is MASSIVE difference between building a community of true and  faithful followers who are engaged, participating, etc. and the goal of simply increasing Likes. Freely apply your foot the butt of anyone who tries to imply otherwise. God I wish Mashable had a rear-end so I could do the rest of the world a favor.

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