The most important fifty words you’ll read this year
Consumed => “Understand the problem” by Delighted App.
The whole article is great (and a super quick read) but this paragraph is pure fucking genius (#PFG):
“You must understand the problem.
Deeply and completely.
Who is this for?
Why do they need it?
How are they doing this today?
What can’t they live without?
This is where the most amount of energy and time should be spent, yet this is where assumptions and dogma tend to trump exploration and deconstruction.”
OK, so it is a shade over fifty words, but who’s counting?