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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The more honest truth is your baby really is ugly

Answered => “What kind of questions would you like answered in a Social Media Blog?” on Quora.

=> My answer…

—Answer 1:

Are Quora-ites your target market? If so then it’s the right question in the right place. If not, then it’s the right question in the wrong place.

In short…start your blog, ask your readers, and double check that input against analytics. And repeat.

—Follow-up to comment on Answer 1:

You’re welcome ;)

To answer your question directly, my belief is too much of social media buzz is focused on how. That is, post to FB or pin on Pinterest, etc. Duh?!? There is not enough focus on what and when.

This is especially true for SMBs and smaller NGOs (who too often don’t have a deep enough understanding of marketing, brand development, product, etc.).

For example, I had a local restaurant contact me about social media marketing. Long story short, they were using three or four different “logos” across menus, website, biz cards, etc. That by definition is NOT a logo. Yet they wanted marketing. Market what? They didn’t even have a brand. Worse was they weren’t interested in the time & effort required to develop one. As if it was necessary. So there they were wanting and expecting best practices based results but didn’t want to follow best practices. Huh? I skipped submitting that proposal.

IMHO, this is all too common. And too often social media gets blamed for the lack of effectiveness. Not really. The more honest truth is their baby really is ugly. That is, their product / brand really does kinda suck (and sadly they’re too lazy and/or cheap to do the right things to fix that). All the social media in the world is going to fix “suck”. In fact, they’re probably only going to make matters worse marketing their suckiness.

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