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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Monkey School of Marketing

Answered => “Do marketing people do anything useful?” on Quora.

http://www.quora.com/Do-marketing-people-do-anything-useful

=> My answer…

Are there an excessive number of people with Marketing in their title and not living up to the billing? Yes, frightfully so. I believe many of these people now call themselves “social media guru”.

Real marketing people make real contributions. Perhaps the statement was directed to more of the faux side of the profession?

btw, at the risk of parsng words, I see it a bit differently than Michael Wolfe. It’s not about getting customers. It’s about attracting the best, most retainable and most profitable customers using the least amount of resources possbile. Taking a budget, converting it into sh*t and tossing that sh*t at the wall will in most cases – in spite of the crudeness of the strategy – generate some sales. But that’s not marketing.

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