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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Moment of Clarity

Consumed => “Heidegger’s Marketing Secrets: What German Philosophers Know About Selling TVs” by Drake Bennett on Businessweek.

http://www.businessweek.com/articles/2014-02-20/innovation-firm-red-shows-clients-how-to-use-philosophy-to-sell-stuff

“In the age of big data, Red practices what one might call little data: Rather than using algorithms to analyze oceans of numbers, it uses small data sets and subjective information parsed by smart, highly educated fellow human beings. Now, having honed their method during hundreds of client projects, Madsbjerg and Rasmussen have written a book, The Moment of Clarity, a slim volume about the power of the ‘human sciences.’

“Companies, other consultants, they’re often trying to figure out what’s useful or convenient for people,” says Rasmussen. “I’m not interested in what’s useful or convenient. I’m interested in what’s meaningful.”

Spot on! Sounds very much along the lines of David Kelley, Brian Solis, etc.

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