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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

“The modern marketer needs to think more like…”

Consumed => “How to Find, Assess, and Hire the Modern Marketer” by Adele K. Sweetwood on HBR.

http://blogs.hbr.org/2014/01/how-to-find-assess-and-hire-the-modern-marketer

=> My value add (i.e., left a comment)…

Thanks Adele.

Two thoughts:

1) Re: ” The skill set includes a knowledge of data management principles and analytical strategies, and an understanding of the role of data quality, the importance of data governance, and the value of data in marketing disciplines.”

Perhaps it’s just me, but it seems that it’s up to leadership and management to provide the framework and support for such things. How often do they?

The same goes for:

“The marketers I am referring to have a distinct blend of creativity and reasoning talents; they are inquisitive, inventive, and enthused by a culture that is advanced and agile.”

2) While it’s pre-big data and such, “What Sticks” by Briggs and Stuart might just be a great and overlooked book that was too ahead of its time.

In any case, regardless of the tools, regardless of the era, a true and proper marketer has a profile / mindset that is timeless and technology-less. Unfortunately, this “model” is typically beyond the reach of conventional wisdom. Or so it often seems, yes?

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