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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Like is about the Liker, not the Likee

Consumed => “Despite Living Online, Teenagers Don’t Want to “Like” Your Company on Facebook” by John Paul Titlow on ReadWriteWeb.

http://readwriteweb.com/biz/2011/03/despite-living-online-teenagers-dont-like-companies-on-facebook.php

Value add (i.e., left a comment)…

Dear Brand Managers, Marketeers & “Social Media Gurus”, etc.:

Repeat after me…

“The Like is about the Liker, not the Likee.”
“The Like is about the Liker, not the Likee.”
“The Like is about the Liker, not the Likee.”

To those who truly understand the nature of the Like (as well as the personality profile of the average teen), the “findings” mentioned in this article will come as no surprise.

It’s not about you, it’s about them. Get used to it.

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