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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The internet makes you high

Consumed => “Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web” by Stoney deGeyter on Search Engine Guide.

=> Value add (i.e., left a comment)…

In theory the two could be the same but as you noted (indirectly) the context is different. The feeling of sitting at a desk does not come close to the comfort of a sofa, reading chair, beach, etc. As a result we train ourselves and are trained (more on this shortly) to conform to and perform based on each context. Also, in using a computer the mind quickly comes to expects interaction. With print it obviously does not. In all likelihood the mind at a subconscious level dictates how it experiences being online. Digital crackhead anyone?

The medium of print is fairly well establish. For example, most magazine have a couple feature articles, wrapped in a series of one page articles, and both fluffed up with sidebar type blurbs. Over all, typically, there’s a feeling of depth, nooks, crannies, etc.

The internet on the other hand has become a medium of demands for being instantaneous (i.e., “I want it now”) and brevity. As that becomes the m.o. the content follows suit. And in my too many word already, we end up at Twitter. And for better or for worse the self-fulfilling prophecy continues. What the high lacks in quality it makes up for with quantity.

It will be interesting to see how tables impact things. It’ll be more interesting to see what content providers will be first to break from the less is more mentality.

Oh yeah, I agree Stoney. Thanks. The approach to each should be different. But I think it’s worth mentioning at this point to be mindful that for some of your target audience there just might be swell of pushback growing for a longer lasting, higher quality intellectual high.

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