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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The impact of dynamic content on Google and SEO

Consumed => “How does Google handle pages with content that changes on each page load?” by Google Webmaster Help on YouTube.

This is a great question. Whenever I’ve used ExpressionEngine’s random functionality I’ve always wondered how such content impacts Google’s perception. Now I know. But this isn’t necessarily an EE-centric issue/answer.

Lesson: Keep the important stuff static. Let the less important stuff change randomly. When you think about it, that makes perfect sense. If a link is important it shouldn’t be hidden some of the time, right?

That said, there is another possible option. Replace your static content that is dynamic-tized server side with dynamic lists rendered client side.

Let me explain…

Take a slideshow for example. It’s typically a list of images with a JavaScript/jQuery plugin that ticks through them. In terms of the HTML mark up all the images are on the page. They’re just waiting to be displayed one by one. Usually a slide in a slideshow progression is displayed for a couple seconds. Nothing says that can be changed to a couple minutes or more. In other words, what might appear to be a static image to most users is actually a very very slow slideshow.

In the end Google see what you want them to see, and your users only see what you want them to see.

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