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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The gravitational pull of consistency

Consumed => “Why We Shouldn’t Make Separate Mobile Websites” by Bruce Lawson on Smashing Magazine.

http://www.smashingmagazine.com/2012/04/19/why-we-shouldnt-make-separate-mobile-websites

=> My value add (i.e., left a comment)…

I wish I had time to read all the comments, I’m sure there are some great ones. I’ll have to follow up later.

For now I’ll just say that I tend to agree with Bruce. Ultimately it’s about the experience. While devices do create different expectation both the Guest and the brand tend to gravitate to consistency, yes? Is it not possible to create a device independent experience? I believe that it is possible. Easy to do? Initially, probably not. Regardless, it doesn’t strike me as being rocket science.

FWIW, I had a related discussion with a distinguished colleague a couple months ago. I mention that I was wanting to build a 480 wide site, period. No media queries, etc. One site, 480 wide, all devices. More or less an exercise and experiment to see what was or was not possible. The counter argument came back: “That would be stupid” (direct quote) and “If there’s screen space you should use it” (paraphrased).

Really? We’re going to fill the screen just because we can, not because we should? Is that progress? Is that how an experience should be defined? If there’s content that doesn’t “belong” on a small screen then how does a larger screen suddenly give it value? Or is it just filling space? And perhaps distracting from the core experience?

Is there no one else up to Bruce’s challenge (so to speak)?

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