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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Fine Line Between Sales and Product Development

Answered => “How do you convince your customer to purchase your product?” on Quora.

http://www.quora.com/Sales/How-do-you-convince-your-customer-to-purchase-your-product

=> My answer…

The quickest and simplest answer I have is:

Dan Pink (author) – To Sell is Human
http://www.danpink.com/books/to-sell-is-human

Brian Solis – WTF [ What’s the Future?] of Business
http://www.wtfbusiness.com

Gerry Campbell – Demand Horizon
http://demandhorizon.com

All are easy and enjoyable reads. All will give you a solid framework for “selling” in the twenty-first century. The Solis and Campbell books can be knocked out in a day (though I would suggest NOT such a pace so that the ideas you consume can be given some time to simmer.)

I apologize if this answer doesn’t meet your expectations in terms of directly answering the question. But it is – trust me – the best answer I can give you if you really want that question answered.

p.s. Thanks for the A2A.

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