The Fine Line Between Sales and Product Development
Answered => “How do you convince your customer to purchase your product?” on Quora.
=> My answer…
The quickest and simplest answer I have is:
Dan Pink (author) – To Sell is Human
Brian Solis – WTF [ What’s the Future?] of Business
Gerry Campbell – Demand Horizon
All are easy and enjoyable reads. All will give you a solid framework for “selling” in the twenty-first century. The Solis and Campbell books can be knocked out in a day (though I would suggest NOT such a pace so that the ideas you consume can be given some time to simmer.)
I apologize if this answer doesn’t meet your expectations in terms of directly answering the question. But it is – trust me – the best answer I can give you if you really want that question answered.
p.s. Thanks for the A2A.