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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The end of social networking as we know it

Consumed => “Zuckerberg talks Facebook Messages, mistakes, social revolution” by Sharon Gaudin on ComputerWorld.

http://www.computerworld.com/s/article/9196879/Zuckerberg_talks_Facebook_Messages_mistakes_social_revolution

Left a comment…

“In another part of the interview, Zuckerberg said he envisions a future where there are a lot of social networks that people are actively involved in.”

Maybe it’s just me but I find such statements funny. There have been “social networks” for ions, no? That’s changed is how that has been enabled with technology. In other words, there already are lots of social networks. However, just because FB, etc. isn’t able to capture them, does not mean they don’t exist.

In many ways I find Facebook very unnatural. It’s support of personas and small groups, which is how most of us interact within our real lives, is extremely limited. Let’s face it, it more about enabling exhibitionism than it is about networking. That is not a Luddite criticism, but simply an observation.

It’s not about messaging. Messaging is a means. The ends is interaction and ideally the facilitation and enhancement of collaboration. Zuckerburg is correct, some communication do not require context (i.e., subject line). However, that’s not always true. Not every thought and moment is micro-izable.

In its current form, Facebook is a series of islands loosely connected by talkie talkie-esque communication. Don’t get me wrong, I do enjoy FB. But yes, let’s hope it does evolve into something of more natural.

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