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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The dirty secret of Web 3.0

Consumed => “As Unstructured Data Swells the Big Data Reservoir, the “Post-Relational” Era Arrives” by Thomas J. Wilson on DataBase Trends and Applications.

Let’s be clear about a couple things:

1) It’s not about more data, it’s about getting higher quality of the right data.

2) It’s not about getting information from that data, it’s about getting the right information. Asking question is easy. Asking the right questions and understanding the quirks and limitations of the data take a high level of understanding and commitment.

Ages ago I worked in the marketing department of AT&T HQ. One of my roles for a bit was to do ad-hoc reports for decision makers in consumer marketing. On plenty of occasions I was asked to provide X. Eventually, I would raise the question, “What are you trying to do? What are you trying to find out? What decisions are you trying to make?” They would answer and 9 out of 10 times I would suggest, “You don’t want X. What you need – and I can give you – is Y, Z and Q.” Needless to say, plenty of smiling faces left my office.

My point being, there is plenty of data. The bottle neck is not in collection but in proper usage. It is no doubt possible that you’re better off making use of the data you have then collecting still more data and not having the right resources to turn it into actionable information.


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