Consumed => “The 10 Golden Rules of Simple, Clean Design” by Addison Duvall on Speckyboy Design Magazine.

http://speckyboy.com/2012/07/10/the-10-golden-rules-of-simple-clean-design

=&gt My value add (i.e., left a comment)…

“They only need to know that it will do what they need it to do, when they need it to do it. That’s the underlying principle of Apple-style minimal design. Not necessarily to “strip” something down, but to make sure it’s easy to figure out and access with as few distractions as possible.”

I think you should have repeated this after each rule. Too many people confuse simple and simplified. There’s a difference. The goal is to simplify form such that function isn’t sacrificed, ideally even enhancing function.

Simple on the other hand is self-absorbed and happens outside the context of function. Great design can not happen without context.