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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Difference Between A/B Testing And Multivariate Testing

Consumed => “Multivariate Testing 101: A Scientific Method Of Optimizing Design” by Paras Chopra on Smashing Magazine.

http://www.smashingmagazine.com/2011/04/04/multivariate-testing-101-a-scientific-method-of-optimizing-design

There was a similar article in Website Magazine an issue or so ago but at the time that wasn’t available to share online.

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