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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The debate on social media continues

Consumed => “Five Tips for Smarter Social Networking” by John Hagel III and John Seely Brown on Harvard Business Review.

Be sure to read the comments. There’s better stuff there then in the article. I also left a comment myself…

Whatever the direction and/or strategy, IMHO the most important thing is to be authentic. Faking it and spinning it isn’t going to go over well. It doesn’t matter what you are (i.e., you can’t be everything to all people), but one thing is certain, no one is going to trust you if you’re not authentic.

As for mixing biz with personal, I disagree with the article. Nothing annoys me more than subscribing to what is sold as a biz feed (e.g., Twitter) and getting weather reports, dinner menu, kids school issues, etc. If you’re going to mix then be clear about it in your bio. But if you say, “I’m X, Y & Z” then stick pretty close to that.

FWIW, I thought “provoke” was a horrible word choice. My interpretation of that word means to be inauthentic just for the sake of generating attention. If I want that type of nonsense I’ll turn on cable news.

Finally, I’d like to add two tips that I think might help.

1) Take the time to tag your links or at least have your own account. Adding this step will enable you to get some idea of what’s engaging others and what’s not. Measuring everything might be impossible but that’s not reason to measure nothing at all.

2) Re: Facebook Fan Page. Using Likes as a measurement of success is equivalent to counting hits in the late 90’s. Don’t let some “social media guru” try to tell you otherwise. It’s nice to watch and know, but for the most part, it’s a lame duck at best.

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