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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The carrot is more valuable than the failure

Answered => “Why haven’t Facebook, eBay, Twitter, and Google been successful in China?” on Quora.

=> My answer…

The simple answer? The Chinese are too busy eating the USA’s lunch to be screwing around on the internet all day. The services you mentioned all entail a fair amount of disposal income and/or time.

Perhaps I am over simplifying a bit. However, while Kaiser Kuo states that Twitter and Facebook didn’t try there may be a reason for that. It’s hard to imagine either one of those heavy weights dismissing such a massive opportunity without good reason. They know who their users are. They understand critical mass, etc. The culture might not fit that formula.

Add to that the fact is there’s more (shareholder) value in the perception of the value of those markets to these non-players then going out, trying and possibly coming up too short. In order words, dangling the China carrot to investors is better for business than the egg of failure on a growing mega-brand’s face. So why risk it if the formula can’t handle the parameters?

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