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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The best way to becoming your own boss

Consumed => “So You Want To Build A Software Product” by Eran Galperin on Smashing Magazine.

=> My value add (i.e., left a comment)…

Good stuff Eran.

Two things to add:

1) I believe you might have done yourself a disservice by titling this as being Software Product-centric. These concepts apply to any product, service or any idea that one might wish to sell.

2) If your product/service is innovative and not the norm then be sure to spend some time focusing on how you’re going to make your idea bite-sized and consumable. If you can’t package it into something others – who are not as passionate about it as you are – understand then simply put, you’re screwed. That is, are you able to address your addressable market in a way they’ll stop long enough to understand?

For example, to paraphrase a key passage from “Made to Stick” ( this concept is exemplified with “Snakes on a Plane” being described as “Die Hard with snakes.” Oh I see. See? :)

As Eran mentions, you don’t want to be a clone. There’s no point. However, without context potential buyers might not become interested to the point of being motivated to buy. Differentiation is bullshit if it’s not something that’s going to trigger motivation to buy.

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