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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The best social media-ites always…

Answered => “When using photo sharing technology (facebook, twitter, blogs, etc.) for marketing/advertising purposes, is it better to include the price or omit it?” on Quora.

=> My answer…

While you didn’t mention Flickr, I’m fairly certain that their T&C specifies no selling. Of course there are subtle ways around that, but more likely than not including price isn’t in that strategy mix.

While we’re on the subject, I think it’s worth mentioning that price might not be the key motivator. (As in, it’s not about message, it’s about motivation.) Yes, we are all price conscious. However, the bottom dollar isn’t always the bottom line. Adding a bit to what Marc Chow said, ultimately it’s about removing doubt and gaining trust. Price is irrelevant without trust and comfort.

I recommend you put aside the usual social media guru cliches (i.e., be friendly, be cool, blah, blah, blah…) and take inventory of your brand. More importantly consider the expectations of your target market. What do they expect from you? For example, friendly as it might be I wouldn’t want my doctor or lawyer social media’ing fart jokes. Engaging? Perhaps. Increases Likes and follows? It might. Good for business? Hell no!

Just because Social Media/Social Media Marketing is cheap and easy to use doesn’t mean the value of strategy and using it correctly should be discounted. Just because the club doesn’t have a cover charge doesn’t mean you run in naked while screaming obscenities and trying to make friends with everyone in sight, does it? :)

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