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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The benefits of predictive analytics

Consumed => “CRM + Predictive Analytics: Why It All Adds Up” by Eric Barkin on Destination CRM.

http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/CRM—Predictive-Analytics-Why-It-All-Adds-Up-74700.aspx

This reminds me a bit of my Planet X (PX76.com) e-comm days. Back then I’d run a report of customers who had not ordered in 2 or 3 months. I’d then send a (form) email informally asking, “Hey, where ya been?” Let me just tell you, those replies were some of the best intelligence I ever gathered. Truth be told, I miss my e-comm days.

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