Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share ChiefAlchemist.com. RSS 2.0 feed for ChiefAlchemist.com. Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Diigo.com. Follow the Chief Alchemist on Digg.com. Chief Alchemist channel on Last.fm. Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  •  
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
CURRENT “TOP 10” TOPICS TOOLS CLIENTS & PROJECTS SOURCES SEARCH HIDE
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The benefits from investing in your brand

Consumed => “Don’t Skimp on Creative Quality – It Affects the Price You Can Charge” by Kern Lewis on Forbes.

http://blogs.forbes.com/kernlewis/2011/04/04/dont-skimp-on-creative-quality-it-affects-the-price-you-can-charge

Which draws upon:

http://www.quirks.com/articles/2011/20110326-1.aspx

Kern makes the statement, “Small businesses scrimp on creative all the time.” But that raises the question, are they small so they scrimp, or do they scrimp and in turn define their fate as being small? There’s a reason why some companies are successful and others are not. One of those reasons is that some companies invest in building and strengthening their brand. While others perceive their brand as an expense, as if it’s a trip to Staples for pens and copy paper.

The bottom line…a cheap logo/website/ad etc. isn’t a savings if it cost you money over the long term. We do judge books by their cover. Does your cover raise expectations, or lower them?

Required.
Will not be published. Required.
Please include http://