Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The benefits from investing in your brand

Consumed => “Don’t Skimp on Creative Quality – It Affects the Price You Can Charge” by Kern Lewis on Forbes.

Which draws upon:

Kern makes the statement, “Small businesses scrimp on creative all the time.” But that raises the question, are they small so they scrimp, or do they scrimp and in turn define their fate as being small? There’s a reason why some companies are successful and others are not. One of those reasons is that some companies invest in building and strengthening their brand. While others perceive their brand as an expense, as if it’s a trip to Staples for pens and copy paper.

The bottom line…a cheap logo/website/ad etc. isn’t a savings if it cost you money over the long term. We do judge books by their cover. Does your cover raise expectations, or lower them?

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