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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The battle between measuring and just messaging

Consumed => “Social Media – Why an SEO background is better than PR!” by Kevin Gibbons on SEOptimize.

http://www.seoptimise.com/blog/2011/02/social-media-why-an-seo-background-is-better-than-pr.html

Left a comment…

I don’t believe it’s SEO versus PR, as much as it’s:

(1) A willingness and dedication to measuring.

(2) The understanding and appreciation for the fact that quality trumps quantity.

(3) Abandoning the old spin model and embracing authenticity.

Traditional PR and Marketing types are often limited by their old media mind set. On the hand, SEOs are probably better positioned to take what they already have and extend it to SM.

That said, I don’t believe it’s cut & dry. In all likelihood to be most effective a blend of skills is required. And that dynamic is what makes the Internet so exciting, eh?

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