The Audacious Mr. Mark Cuban
Consumed => “How to Build an Audacious Company, According to Mark Cuban” by Scott Leibs on Inc Magazine.
I have doubts about Cuban, most of us do. But he gets it right often enough that his pearls tend to rise to the tops. Audacity is a noble objective. And who would know better than Cuban?
That said, be mindful that even when you have that maximum amount of audacity possible, that still doesn’t pay the bills. I would say that if you feel you must, then shoot for an audacious brand / product. The company on the other hand should be sustainable, profitable, respectable, etc. Are the two close? Yes, of course they are. It’s the fine line between objectives that differ.
Mincing words? Not really.