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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The 7 great persuaders (of sales)

Consumed => “Persuasion Triggers in Web Design” by David Travis on Smashing Magazine.

Left a common…

Enjoyable, if not common sense.

I could have done without “Persuasion architects”. Do we really need another faux title floating around? I’m not saying the idea doesn’t exist, I’m just wondering why common sense for what are common sales techniques needs to be reframed.  Anybody?

On a more positive note I think it’s worth mentioning that the foundation for all these is motivation. What motivates the person to “buy”. Yes, these are way to persuade them, but what is also important it to understand the actual trigger(s).

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