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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The 7 deadly sins of startups

Consumed => “7 Common Mistakes to Avoid When Starting Up” on Inc.

http://www.inc.com/ss/most-common-mistakes-to-avoid-when-starting-up

Actually, it’s also possible to overdo some of these as well. For example, the business plan (slide 1) could create a false sense of security. Think it out? Yup! Write it down? Yup again!! However, you can over-plan to the point where when things start deviating from the plan—and it’s a guarantee that things will—you’ll be stuck try to stick to the plan (slide 4). Odd the Inc. editors didn’t catch the disconnect, eh? It’s best to focus on a flexible and realistic framework, not a static plan.

If I had to pick one, it’s slide 5: “Assuming That Passion Is Contagious”. The fact is, NO ONE sees it like you do. And unless you have empathy for your customers (aka Guests)—most are unlikely to have the drop-everything passion you have—you’re doomed. You’ll be thinking, “All I have to do is…” and they’ll be thinking, “I’m busy. You’re going to have to do better than that to get my attention.” The single biggest mistake businesses make is not being able to stand in the shoes of the people they are trying to reach.

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