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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Testing 1, 2, 3, 4, 5, 6…101, 102, 103…

Consumed => “A Crash Course on A-B Split Testing” by Tim Ash on Website Magazine.

http://www.websitemagazine.com/content/blogs/posts/pages/a-crash-course-on-a-b-split-testing.aspx

I think the key takeaway on this subject is that a website/landing page is not a set it and forget it tool. As competitors upgrade, Guest’s expectations evolve, your own business needs/goals tweak, you experiment with different PCC ads, etc. so should your website.

It’s certainly no easy task given the number of variables. But anyone who thinks business life is supposed to be easy might want to consider a career as a multi-millionaire, international super model. etc. The quality of results out is a function of the quality and quantity of effort in, right?

In addition, in a good number of cases a brand could benefit from focusing on increasing the quality of visits and conversions instead of just simply saying, “I need MORE traffic. I need some SEO…” Chances are good the right Guest are visiting, the question is, why aren’t they motivated to act.

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