Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Tell your story and increase your sales

Consumed => “Turning Business Owners Into Stars of Their Own Stories” by Jessica Bruder on

The public’s movement towards expectations of transparency and authenticity is not new. With that said, what is difficult to understand are those in denial; those who insist on believing that playing hard to get is a viable marketing strategy in 2010.

Fact: Given a choice between a brand that makes an effort to engage them and one that does not, the public’s nod typically goes to the brand that shows interest and makes an effort. As they say, common sense isn’t so common.

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