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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Technology is a means, not an ends – Part 253

Consumed => “How to Create Digital Products That Customers Love” by Greg Laugero on CIO Magazine.

http://www.cio.com/article/702622/How_to_Create_Digital_Products_That_Customers_Love

=> My value add (i.e., left a comment)…

Yes Greg, thanks. These ideas are certainly inspiring. Mind if I add a couple thoughts? Thanks.

1) Re: Additional requirements at the wireframe phase. Actually, that’s one of the main benefits for this phase. Wireframes are a sanity check without distracting the stakeholders with pretty pictures. Anyone who goes into a wireframes presentation and doesn’t expect adjustment is naive at best.

2) You said: ” The strategic UX designer will get out of the office and talk to customers.” Pardon me, but if that’s the UX’ers responsibility then what are the direct stakeholders doing? How can they serve the business’ customers if they aren’t dialed into customer needs?

I’m certainly not against IT embedding itself in the business units. But at what point are the business units also going to be held accountable for understanding the needs of the business? Much like Lean, this seems to yet another side-stepping of making the business units more accountable for the results/product of their partner (i.e., IT).

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