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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Taking conversions tracking to the next level

Consumed => “Tracking Micro Conversions with Event Tracking for Improving SEO Campaigns” by Taylor Pratt on SEO Book.

http://www.seobook.com/tracking-micro-conversions-with-event-tracking

=> My value add (i.e., left a comment)…

Good stuff Taylor. Two things to add:

1) For those who didn’t click over to Avinash’s article, Event Tracking helps GA to track bounce rates more accurately.

2) If you’re looking for (what I believe is) an easier way to implement the javascript snippet mentioned above, I have a jQuery plugin you’ll be interested in. It’s called EZ Event Tracking:

http://chiefalchemist.com/jquery-plugin-ez-event-tracking-v0-5-3-beta-for-google-analytics

Give it a go, let me know what you think. Moi? It’s pure genius. But I’m obviously a bit biased.

btw, if you’re a WordPress person EZ Event Tracking is soon to bundled with Andy Killen’s Share & Follow plugin:

http://share-and-follow.com

I’m not sure what exactly Andy is going to do with EZ Event Tracking. I just know he asked if he could include it in S&F. So yes, EZ ET is vetted.

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